The Dice Game rerolls

Traditionally, product sales were accompanied by marketing campaigns which made consumers ‘feel good’, and had at least vague intentions of safety. Following the runaway success of Covid shots, prepare for a whole new era. Creating products which flaunt the odds they might kill or harm you and marketing them by dehumanising people who do not buy them is the new recipe for success.

While marketing managers are positively gushing at the possibilities, a particular breed of consumer is also making a resurgence. In recent times, these were the same consumers who followed the cult book ‘The Dice Game’ - The Danger Demographic. This group wants a little risk with their purchase - as evidenced when the excellent book about a man who makes decisions only by rolling dice led to a real life cult which did the same. Further back in history, the same types could be seen as consumers of such products as Thiomersal, DDT, Glyphosates, Methanol Moonshine, and Atheism. Schisms of the demographic are today found in consumer groups called “Trust the Science”, “I’m sure they’d tell us”, “Shut up if you’re not an expert saying what I want to hear” and “Politicians no longer lie” - who all share a penchant for thrills over value when spending their money (or when demanding government spend all our money).

So how much danger is just enough? The wild variability in lethality of batch numbers for the Covid shots suggests that will be difficult to answer. While the U.S. Department of Defence is not yet publishing which lethality levels of their bioweapons were more popular, they have left us some clues that it is not lethality that is the real drawcard here. It would seem that the chance to be a genuine zombie slave soldier, however small, is the spice that modern consumers really seek.

What has not changed from the allure of The Dice Man, is the desire to have no real input into one’s own decision making. Socialists who seek power assure us that “A lack of accountability for anything is a form of freedom”, and that “trusting the whims of crazed lunatics appears just as good as rolling dice”. But not all consumers were happy with the modern version of living by dice. Some of those who sniffed a little less paint as children have noticed that “All the options seem a little biased towards hurting yourself - masks, lockdowns, poisonous jabs, social isolation, police brutality, discrimination. I simply couldn’t seem to roll options of love, vitamins, exercise, tolerance, Ivermectin, or kindness. If all the options are harmful, that seems less like the freedom of chance, and more like the certainty of abuse to me.”

Many consumers echo that sentiment, and have chosen the more direct path of resurrecting self-flagellation. After all, if risk is your flavour, why leave it to chance?